07 Sep SEO Guide for Ecommerce Shops
Having an e-commerce shop is futile if people don’t know it even exists. And that is where SEO comes in.
What is SEO?
Why SEO is important for your e-commerce shop?
Before we dive into the importance of SEO for your e-commerce shop, let’s first take a look at some interesting stats about Ecommerce SEO.
In a blog written by Nchannel, 44% of people start their online shopping with a search engine.
According to SEMrush, 37.5% of all traffic to e-commerce sites comes from search, making it the second major source of traffic for e-commerce sites.
In an article written by Business Insider, they said that 23.6% of e-commerce orders are directly linked to organic traffic.
Based on the stats above, we can see the value of organic search in driving traffic to your E-commerce website.
Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving your website’s quality, making your site rank higher in search engines.
Search engines also rank websites they trust, which is an excellent signal to users searching for something relevant to your business. The higher you rank, the more trustworthy your website appears.
How can you improve your e-commerce shop SEO?
With millions of online retail sites in existence, it will not be easy to make your site stand out. And that is why you will need a good SEO strategy.
You can make a positive start by applying these best practices that will increase your chances of visibility and gaining more organic leads and customers:
The first step in improving your e-commerce SEO is identifying those high-value keywords that your potential customers might be using. You can do that through keyword research, which can be conducted in a number of different ways.
Though you may want to search for want the most relevant and popular keywords in your industry, you must also understand the intention of the buyer behind a search query. You can identify it by looking at the specific phrases and terms people use when looking for a specific item online.
Figure out what people are actually looking for when they search, and then create content that best matches that search intent.
Optimize Product Pages
Here are the specific things you want to work on.
Your product pages are one of the most important pages in your e-commerce shop, so you should also focus on optimizing them.
Many e-commerce store owners don’t put too much effort into making their product titles, descriptions, or even images. Some of them don’t realize that optimizing these things can help search engines find them whenever a user made a search query that is relevant to their products.
Here is a list of things you want to work on:
- Product Name
- Product Descriptions
- Meta title
- Meta Description
- Meta keywords
- Image Optimization
- Customer Reviews
Reduce Page Load Speed
A website page load speed is the time it takes for the content of the page to show up after landing. It is measured by adding up the time to download all the non-hidden assets, such as images, scripts, and stylesheets.
Page load speed is one of the key determining factors search engines use in ranking your website. Websites that have fast loading speed provide good user experience visitors and search engines will rank those sites higher than slow-loading ones.
Here are some tips on how you can improve your page load performance:
- compressing files
- optimizing your images
- avoiding clutter and using plenty of white space
- limiting redirects and HTTP requests
- using fewer social media widgets
- Speed up server response time
One key factor that Google uses to determine which pages are relevant and trustworthy is “if other prominent websites link or refer to the content.” That is why link building is important when building an SEO strategy.
Link Building is the practice of getting links to your website from other relevant websites. These links are called backlinks. Getting links from other trustworthy websites is a great way to help search engines see your site as more credible.
Here are a few ways to acquire backlinks:
- creating internal backlinks
- Participating in guest posting
- using social media ads
- Promoting content on social media
- issuing press releases
- creating infographics and sharing them online
- Requesting Links
While link building can improve your ranking in SERPs, poor-quality links can also lower your ranking and reduce traffic if not done well.
Make Your Site User Friendly
Search engines no longer evaluate web pages on keyword use alone.
UX, which stands for user experience, is also now an important aspect of SEO. UX refers to any interaction a user has with a product or service.
Search engine algorithms assess user interaction with a site by evaluating UX signals, such as clicks, dwell time, and other more. These signals indicate a user’s level of engagement and reflect the quality of a site’s UX design.
Having a great UX design is not just about making your site look good, but it’s about giving visitors the best experience possible. It is by keeping them engaged while browsing and making it easy for them to accomplish the goal of why they came to your website for.
Add a Sitemap
A sitemap is a blueprint of your website. It lists your website’s most important pages to help search engines find different pages on your site.
Your sitemap should detail all of the pages on your site, from category pages to product pages. It should also include all the subcategories, products, and other content within those sections.
You can develop a sitemap manually or use an automated tool to generate one.
Use an SEO-friendly e-commerce platform
SEO is really helpful in making your e-commerce shop visible and in driving more traffic to your site. And that is why when developing your e-commerce shop or when looking for the right e-commerce platform, you have to make sure that it is SEO-friendly. This will make it easy for you to optimize your site.
Live Butler is a free e-commerce system that has a lot of SEO-friendly features.
You can easily edit the meta title, description, keywords, and URL on your products.
Many e-commerce business owners only focus on increasing conversions, forgetting that in order for them to convert audiences into a customer they have to get people first to their website. Converting them with your best offers comes afterward. SEO is the best way to do this and that is why it is important that you know the best practices and a good SEO strategy to do this.
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