How to Increase Engagement in your Live Sales

‘Keeping potential customers excited and engaged is the key to having them return to your live sales.’
With the holiday shopping season on the way, many retailers are looking for creative ways to increase their sales and stand out with live stream shopping. Keeping potential customers excited and engaged is the key to having them return for more. Here are a few quick tips for keeping shoppers engaged throughout your live stream.


Live selling is most effective when they combine commerce with content. This will attract audiences, who maybe don’t have any intent to purchase or even watch your live sale at first, to join your live sale.

Combine an enthusiastic host who’s fun to watch with the discovery of cool new products, to make the show more interesting. Be enthusiastic! Help your shoppers discover through demonstrations, tutorials, and storytelling. If your content is entertaining, you’re halfway there.


Shoppers want to know the who, what, where, when, and why of a product. Educate your audience and tell the story of what you’re selling. At the same time, interact with each item and verbalize the sensory experience. Give ample descriptions to your customer from the scent of a candle to the texture of a dress. This will give shoppers the chance to virtually try before they buy.


The best part about a live sale is the potential for connection with your viewers. Interaction brings energy to the stream, helps you better understand your demographic, and makes your audience feel heard. Be casual, and conversational, and promote active participation.

Chat with your viewers and encourage questions, comments, opinions, and feedback. Conversations can be directly related to the products you’re selling or not at all. Asking your audience members how their day is going or what they’re planning to do this weekend sets a friendly tone that fosters engagement. Display comments on the screen and respond in real-time. When streaming live selling content to social platforms like Facebook, you can also pin your favorite comments to the top of the chat.


Asking the right questions can help you better understand your shoppers. “Where would you wear this outfit?” “What’s your favorite way to accessorize?” Whatever’s relevant to your stream, take this opportunity to learn. Plus, your audience will appreciate that you value their opinion and input.


There are several ways to pique their interests, but gamification has become the most popular. Prepare games or contests that will increase engagement in your live sale.

We have listed some ideas that you can apply in your next live sale.
  • Share-Games – Encourage your audience to “share” your live video to their Facebook feeds to reach more people while also involving your current audience. In exchange for their share, you can offer them a discount on their purchase, free shipping, or a freebie.
  • Timed Games – Create hype around your live sale by adding a timed element to your approach. You can give discounts to the first customers who join the live, add gifts with purchases for the first sales or share exciting announcements within the first few minutes of the video to encourage customers to join in on time.
  • Stick Around Contests – Encourage viewers to stay on until the live is over by saving an announcement or drawing for the end of the live. When viewers have FOMO, they’re more likely to remain on the live. You could do a drawing for a discount, accessory, free shipping, you name it! The only catch? The viewer must be on the live at the end to claim the reward!
  • Trivia Games – Spice up your live stream with trivia questions throughout the sale. Announce the trivia topic on social media before going live to encourage viewers to hop on, answer questions, and win prizes as the event unfolds. Games could be based around the history of your shop, a timely Netflix show, pop culture, or anything your heart desires. Lighten the mood with fun trivia that is relevant to your brand and your customers.
  • Viewer Count Contests – Get your viewers involved by asking them to share your live sale and invite friends. Create an incentive for them by offering exciting deals if the live sale hits a certain number of viewers.

Final Thoughts

When it comes to live sales, viewers simply want a host who’s informative, genuine, and excited. Don’t be too stiff or rehearsed, and don’t put too much pressure on yourself. Great interactive shoppable videos are about having a good time showing off products while getting to know your audience.

If you’re new to live sales, we’ve got you covered with everything you need to know to be successful. You’ve got this!

Visit our Live Selling page to learn more about how Live Butler can help you drive more sales and grow your business.

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Live Butler is an all-in-one social commerce solution designed to automate your live selling and offer free e-commerce store. From accepting orders, updating inventory to sending invoices, Live Butler will do it for you.  
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