Best Practices for Creating the Perfect Live Sale

‘Be creative with your promotional content. You can create product teasers and sneak peeks, promote flash sales and discounts, and more.’
Once you’ve set up Facebook Shop for your business, the next step in increasing your online sales is to start making live sale videos on Facebook. Live sale doesn’t only helps you sell more products, but it’s also a great way to interact with your audience in real time. This allows you to convert casual viewers into loyal customers. In this blog post, we’ll discuss the best practices for creating shoppable live streams on Facebook.


When attempting to increase not only the reach but also the sales of your live sale, it is important that you promote it. The more people who are aware of your live sale, the more people will tune in and eventually purchase. Creating and posting content on your social media pages is a simple and free way to promote your live sale. Making posts, Stories, Reels, and Shorts to promote your live sale on your social media pages casts a wider net in terms of attracting potential viewers and buyers. You can also send a promotional email ahead of your live sale if you have an email list. Be creative with your promotional content too. You can create product teasers and sneak peeks, promote flash sales and discounts, and more. Make sure to include the following information in your promotional post: time, date, and platform.


A live sale cannot exist without a host. Having the right host is critical to the success of your live sale. A good host is someone who is at ease on camera and is knowledgeable about your products and business. Having a co-host is also a great way to keep a natural conversation going on camera. It’s always nice to have an extra person to help with showcasing and modeling products, setting up displays, and engaging with your audience.


A simple interaction can sometimes convert a viewer into a customer. Engaging your audience can help them feel a connection to you and your brand, which can help build brand loyalty. Encourage viewers to ask product-related questions in the comments section, and try to answer as many as possible in real-time. After the live sale, you can answer any questions that were not addressed during the stream.

You can also encourage participation by including interactive polls in your live dale. Allowing viewers to vote on their favorite products and what they want to see next time can help you decide what to showcase in your future live sale.


Featuring and demonstrating how your products look and function can assist viewers in determining whether your product is right for them. For example, modeling a sweater or demonstrating how different colors of an eyeshadow palette look when applied can help a viewer decide if they like the look of it.


You’ve probably seen the QVC-style shows that use limited special offers to create urgency: “Buy one in the next 15 minutes and get another one for 50% off!” The truth is that FOMO (fear of missing out) exists. Consumers love discounts, so making limited-time special offers during your shoppable livestreams can create urgency and excitement, enticing viewers to make a purchase. You can use countdown timers and real-time product counts to help create a sense of urgency.


The time and frequency with which you go live can have a significant impact on how many people watch your live selling streams. You don’t want to go live when the majority of your audience is unavailable, and you also don’t want to stream too frequently or infrequently.

Although there is no single best time or day to go live, you can conduct research to learn more about your target audience and when they typically have downtime. For example, if stay-at-home moms are your target audience, you might consider going live during lunchtime on a weekday while the kids are at school and the mom has some free time. Perhaps your research will reveal that Sunday evenings after the kids have gone to bed are the best time to livestream. It will take some investigation, observation, and trial and error, but pay attention to any patterns you notice and plan to go live on the day and time that best suits your audience’s needs.

Weekly, biweekly, or monthly live selling streams are all fairly standard frequencies to aim for. The frequency is largely determined by factors such as your availability and inventory, but you can always start slowly and gradually increase the frequency as you gain experience. Stick to your schedule once you’ve determined the best time and frequency for your live selling streams! When you go live, your viewers will become accustomed to it, and a consistent schedule will make it easy for them to know when to tune in.
Live Butler is an all-in-one social commerce solution designed to automate your live selling and offer free e-commerce store. From accepting orders, updating inventory to sending invoices, Live Butler will do it for you.  
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